Style Guide

Logo Usage

The Society of Flavor Chemists logo is composed of both a wordmark and icon. The icon may be used freestanding, but the wordmark must never be used alone. Logos may be used in black or white. 

Logos must have clear space around their perimeter. Clear space is indicated by a letter width and letter height. Dark grey indicates clear space. This must be kept free of all other graphical and visual elements.

Primary Logo (Black)

Icon (Black)

Primary Logo (White)

Icon (White)

Logo Misuse

Provided are examples of unapproved and incorrect ways to use The Society of Flavor Chemists logo.

Do not add drop shadows

Do not resize elements

Do not display the wordmark by itself

Do not outline

Do not rearrange elements

Do not alter colors

Minimum Logo Size

The minimal size of the logo when shown in print should be 2 inches. The minimal size of the logo when shown on screen should be 200 pixels.

PRINT: 2in
DIGITAL: 200px

Color Palette

FOR WEB USE
R: 104 G: 137 B: 166
#6889A6

FOR PRINTING USE
C: 37 M: 17 Y: 0 K: 35

PANTONE 7682C

FOR WEB USE
R: 138 G: 165 B: 191
#8AA5BF

FOR PRINTING USE
C: 28 M: 14 Y: 0 K: 25

PANTONE 535C

FOR WEB USE
R: 173 G: 197 B: 217
#ADC5D9

FOR PRINTING USE
C: 20 M: 9 Y: 0 K: 15

PANTONE 5445C

FOR WEB USE
R: 171 G: 191 B: 98
#ABBF62

FOR PRINTING USE
C: 10 M: 0 Y: 49 K: 25

PANTONE 577C

FOR WEB USE
R: 58 G: 58 B: 92
#3A3A5C

FOR PRINTING USE
C: 37 M: 37 Y: 0 K: 64

PANTONE 5265C

Typography

Spectral

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Button Styles

All buttons on the web have rounded corner radius of 100%. SFC has 3 different button styles across the website.